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Your New Vet Med Secret Weapon: Millennials

Samantha Toy, RVT Feb 12, 2019 2:23:00 PM

Many define the 'Millennial Generation' as those having been born between 1981 and 1996. This generation is used to instant results, changing technology, and an attitude of working smarter, not harder. 

Some of you may remember a childhood filled with rotary dial phones, waiting for your favorite song to play on the radio so you could tape record it, researching papers using encyclopedias, and using a pager. Most Millennials, however, do not know a world without text messages, Google, Facebook or mp3 players. 

We're finding this generation taking over the population of many businesses, including the veterinary world. They have a bad rap for being lazy, but in reality, they just work differently than their Baby Boomers and Generation X. colleagues. Here's how to make the most out of this group of team members.

1. Work Smarter, Not Harder

This could very well be the anthem for the Millennial generation. They are accustomed to a world of technology and it making their life a little easier.  They will likely come to you with ideas of ways to improve different areas of your practice with technological updates; don't ignore them!

You can use their enthusiasm to your advantage by letting them lead the forefront of any technological changes in your veterinary clinc. Changing practice management systems? Ask a Millennial to take charge. 

2. Social Media

veterinary software
One of the keys to being an effective manager is the art of delegation. What better way to keep your Millennials busy (and probably happy) than to let them continue on with their social media habits?

Social media is a must if you want to appear on your potential customers' radar.  Put your Millennial employees in charge of the clinic's Facebook, Twitter & other social media accounts. They will have tricks up their sleeve that would've taken you hours to figure out. 

3. Pump Up the Praise

Millennials are used to everybody being a winner, receiving a trophy for 2nd place, and always earning a participant ribbon. This has lead them expect to be acknowledged no matter where they place. 

Perhaps, though, we are just used to not praising our staff as much as we should. Hence, the overwhelming abundance of short careers, mental health issues and turnover. Make an effort to praise your Millennials and offer ways to earn rewards.

4. Acknowledge the Need for Instant Gratification

Gone are the days where you need to wait for a week to see the next episode of your favorite show.  Information is available literally at our fingertips, and because of this, nothing gets to a Millennial's heart like instant gratification. The best place for a Millennial to experience this is in practice is performing dentals. Give them the opportunity to get involved with dental cleanings and you just might win over their heart. 


5. Allow Room for Growth

Just like delegating your social media needs to your staff, give them opportunities in other areas. If their resume didn't fully reveal their abilities, just ask them. You might have someone who is interested in maintaining the schedule, designing vaccine reminders, writing the clinic newsletter, or upgrading your waiting area.

Millennials are more likely to move on to a new job opportunity if they do not feel they have room for advancement in your practice. 


6. Coach, Don't Dictate

Other generations are used to working with leaders that dictate. Millennials, however, do better with coaching and leadership through example.

Think of yourself as a positive role model versus their superior and this might change your attitude towards them as well. 



7. Set Clear Expectations

Finally, cover all your bases by being clear on your expectations. It is important to have defined protocols, job descriptions, and structure. The less a Millennial must interpret your clinic's workflow, the better. It also makes for a team that can work well together. 


In conclusion, Millennials are not the enemy. They have grown up in a unique and constantly changing society. There are many ways you can use Millennials to your advantage in the veterinary workplace. 

Millennials: you'll love Smart Flow!

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